Here is a good explanation of the tools for building an online identity with Google products, some of them are free and some are paid. Here is the link
I photographed the Ai Sushi Restaurant 3 weeks ago. Prior to updating their Google Places page with the Virtual tour and Business photos, a Google search did not place them on the first page. Yesterday the search looked like this: First on the list!
Walters Bistro is well known local restaurant near the Broadmoor offering fine food with a European flair. They added a tour and food photos to improve their Google Places listing. See Tour!
Google has been trying to simplify the interface for businesses, making it easy to update your places page with new dashboard. It’s called “Google My Business.” Check it out and see if it does not make it easier to manage your page. Google Places and Google+ users will be automatically upgraded to the new dashboard.