You can add a QR code at your business to make it easier for customers to review you on Google. Reviews are huge for improving ranking on Google searches:
Article with some good examples:
http://www.vervesearch.com/blog/how-to-use-qr-codes-for-google-places/
Print out a small sign or table sticker linking to Google+local, and watch the reviews come in!
Contact me if you need help.